Friday, April 01, 2005

What is Ethical Advertising?

Some of the biggest arguments against advertising in general are how it

1. perpetuates stereotypes
2. furthers the capitalistic interests of big business
3. creates superfulous needs
4. creates discomfort, insecurity and dissonance with only one available means to alleviate the sensation
5. it defaces the landscape
6. it is intrusive and unwanted

Ethical advertising does none of these things

Ethical advertising is about

1. Raising consciousness
2. Spreading awareness
3. Creating art
4. Making options available
5. Spreading positive word


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