Wednesday, June 29, 2005

The LOHAS Target Market Quiz

We are exposed to over 3000 ads a day, so we are forced to make quick decisions and distribute our attention accordingly. We pay attention to things that are personal and important to us, whether it refers to our values, insecurities or interests. To make your message relevant to your target, you need to intimately know your target.

Your Target Market

Draw a picture of the person that defines your target market.

How old is he/she?_______________

Where does he/she work?_____________

What kind of magazines does he/she read?_____________

What is his/her favourite television show?__________________

What keeps him/her up at night?______________________

What kind of car does he/she drive?__________________

What kind of music does he/she like?___________________

What kind of education?_____________________

What was the last concert/festival/event they went to?____________

What is the last thing they bought?___________________

What is something they value?________________

Would you consider yourself a part of this target market?______________

If you are not a part of this target market then how do you plan to make your ads relevant to him/her?

Focus groups to get into their mindset?

Experts and psychologists?

or Creatives that fit that market profile?


Post a Comment

<< Home