Drawbacks of unethical advertising

"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."

- Leo Burnett, quoted in 100 LEO's, Chicago, IL: Leo Burnett Company, p. 17.


"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."

- Jef I. Richards (2000), Chairman of The University of Texas Advertising Department.

“Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"


-Jef I. Richards (1995), advertising professor, The University of Texas at Austin.

"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."

- Leo Burnett, quoted in 100 LEO's, Chicago, IL: Leo Burnett Company, p. 54.

"What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public."

- Vilhjalmur Stefansson (1879 - 1962)