Tuesday, August 23, 2005

The simplicity of message

The visual metaphor is the fastest way to convey two pieces of information. The concept behind it is that it demonstrates the benefit of the product while showing the product itself. In a glance that information can be absorbed, making it perfect for outdoor signage, transit ads and billboards. But is there an emotional connection to the visual metaphor? Even though it can hold its own without words, does it still generate the same affect without the copy? Be it the most absorbant sponge, the thickest shake, or a warning not to try drugs in Thailand?


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