Graffiti Campaigns

Here is a link to a recent graffiti campaign by adidas that really hits the mark. adidas gets it right with adicolour

It's a smart way to incorporate real street art into ad design.

Sony Playstation tried the same thing late last year, but blatantly spray painted walls in poor areas and managed to infuriate the public.

All in all it was seen as not at all cool, which is exactly the opposite reaction of what they were going for.