Wednesday, April 26, 2006

Ethical advertising vs Irresistible Poison

There are certain ads that catch attention because they play upon an insecurity that is omnipresent in the mind of the target market.

If you have seen 'How to Get Ahead in Advertising' you will know what I mean. There they scheme around how to sell boil cream, by first making it cool to have boils and then horrific.

Viagra plays upon this in their ads. As does Frisk mints of all things.

Their latest campaign 'But Honey, I've been faking it for the last ten years'

I watched Hostel last night. It was terrible. But I couldn't help but wonder who was paying for the production of this thing. Besides the glaringly obvious use of cell-phones there seemed to be a certain American anti-insurgency sentiment to the whole film.

The lesson to young Americans was: Don't trust anyone in post-communist Europe, learn how to use your cellphone properly, when travelling abroad don't admit that you are American, insurgent children can be turned against their parents and tradition through bribes of American influence (in this case bubble gum), people away from home hate Americans (this is somewhat true, but not enough to symbolically slice open their achilles tendons after scaring the wits out of them), and it is to your advantage to know another language when travelling abroad, especially German. Other themes revolved around heroism in the face of escaping, and that you can't go wrong with a handgun. In Conclusion- don't travel in post-communist Europe if you know what's good for you.

What was this movie conditioning the American young patriot to be? And why?


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