Tuesday, April 05, 2005

What does it really mean to be a LOHAS business? - Part One

When you really break it down, LOHAS isn't anything but an acronym. Lifestyles of Health and Sustainability, what does this really mean? We know LOHAS consumers represent a $227 billion US market segment, and we know that they are composed of 'Conscious Creatives' who bring new awareness to their purchasing behaviour and decisions. But you ask, does this really tell us anything? Of course it does. In Vancouver especially, we have become so progressive in our consciousness that we have begun to take it for granted, and assume that everyone thinks the same way as us! While being concerned about healthy living, environmental sustainability, and personal development seems to be second nature for us, we mustn't forget that there is still a majority out there that doesn't share these values.

LOHAS consumers hold a distinctive niche, but a growing, and significant niche.


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