Thursday, May 19, 2005

Advertising without footprints

Advertising is a means of communicating information.

One of the biggest complaints about advertising, however, is the wastefulness of it.

It uses paper products, and scatters them to the wind, using up resources and contributing to the waste in landfills.

But this is not really necessary in today's world.

There are plenty of ways to advertise without using paper. Radio, transit, television and outdoor signage, just to name a few.

But what about the ways that advertising can have a beneficial impact with its message?

Advertising can be used, much like the nobility in the Rennaissance, to support the arts, provide entertainment, create events, sensations and amusement in the name of a product or brand.

It can make movies, create exciting interactive experiences and put on shows and theatre, concerts and fesitvals.

It can be the driving force behind supporting culture.

A few brands have started to do so, Absolut Vodka puts on art nights, Cigarette companies and banks host firework shows, Indy Races and Concerts, and this is just the tip of the iceburg.

It can go toward building schools, hospitals, universities, parks and national treasures.

Relax, and enjoy it, just because it is there doesn't mean you have to buy it - but you can certainly enjoy the fringe benefits of fireworks and art - even if you don't smoke, drink, or buy a bunch of stuff you don't need.


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