Monday, June 13, 2005

How do you get people to clean up the shorelines?

Just ask.

The TD Canada Trust Great Canadian Shoreline Cleanup is part of an international effort.

Each September, hundreds of thousands of volunteers from around the world join forces during the International Coastal Cleanup (ICC) coordinated by the Ocean Conservancy. In the past 17 years, more than 4.5 million volunteers from 120 countries, including Canada, have participated in the annual ICC.

The TD Canada Trust Great Canadian Shoreline Cleanup has become Canada largest contributor to the ICC, and one of Canada’s largest environmental direct action programs. The Vancouver Aquarium started the program over 11 years ago, and with support from the TD Friends of the Environment Foundation the program has grown from a local beach cleanup to a national program with volunteers in every province and territory.

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