Thursday, June 30, 2005

What is ethical advertising?

Ethical advertiisng brings positivity to the world as opposed to insecurity, guilt, fear and negative energy.
It does this by not employing the poision-remedy model used in most need-creation campaigns, or the shame model to create action in consumers.

An ethical agency would never suggest that if you don't buy a green cleaning product you are an uncaring parent.

Ethical agencies try to stay away from perpetuating stereotypes.

Nor do they exploit weakness, insecurity, or fear.

Ethical advertising offers positive alternatives to dangerous products.

Ethical advertising does not participate in wasteful consumption by making people by products they do not need.

Ethical advertising does not lie, mislead, deceive or exagurrate.

As much as possible, an ethical agency would try to use recyclable, beneficial alternatives to traditional advertising, such as the sponsorship of events, concerts, and art shows to provide entertainment, information and knowledge.

An ethical agency is one that refuses to work with unethical clients, such as those that employ sweatshop labour, contribute to health problems, or have little social responsibility.

Ethical agencies like Creative Wonders perpetuate sustainability, personal development and a healthy lifestyle.

It is our goal to make the world a better place through positivity and adhering to these values.


At 11:07 a.m., Anonymous Mark said...

Hey im doing a project on unethical advertising(University level) and i kind of would like to hear more about that from you.As in how is advertising unethical and what the definition of unethical anyways.For people with different background and religious experiences it might mean different things.

At 1:04 p.m., Blogger CreativeWonders said...

Ethics can be a pretty intense and convoluted discussion. For me personally, I see ethics as:

not benefitting off somone else's misfortune.
being honest and truthful
having integrity and dignity
making the world a better place as opposed to a worse one.

Unethical advertising has a bad rap because it does just the opposite. It lies, decieves and manipulates the public by injecting poison into our consciousness. It will play upon our insecurities and shortcomings. All in all, it puts out negative energy into the world.

But it doesn't need to be this way.


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