The Pleasure Den Experience

It looks like I’m going to get the chance to shoot a few more ads next month. This is my favourite part of advertising, writing and producing television spots. The three ads we did for WIDHH are still being edited, so the launch date will be pushed back a bit, just in case you were wondering. I spoke with Global, however, and it looks like there is a good chance they will run it as a PSA near December.

I really like shooting on a low budget. It forces you to be resourceful. When we first started shooting in Oz, we had to sit the cameraman in a shopping cart for lack of a dolly, or we would film out of my car, and tell the police we were filming for Adidas not to get shut down while filling the streets with light at 3 am. We used unpaid exotic dancers as talent.

Our first paying client was Jox & Sox, who sold, you guessed it, socks and underwear on a single table in the middle of a mall. The ad went to air and got us the right kind of attention, and soon we were filming on 16mm out of speedboats, driving around in Jaguars, having big screen screenings, and integrating radio and print.

If you have a PC you can see those ads at Pleasure Den Productions (they are saved as wmv files).

I’ll keep you posted about the upcoming shoots as they start fleshing out in the next few weeks.