Thursday, December 01, 2005

Viral Advertising

Here is a great example of viral advertising. I received this email from an American friend, to give you an idea of its reach. It's another lenghty post, but it does strike the point home: Westjet is a fun, casual airline.

Canada sounds like fun
West Jet is an airline with head office situated in Calgary,Alberta.
Jet airline attendants make an effort to make the in-flight "safety
lecture" and announcements a bit more entertaining. Here are some real
examples that have been heard or reported:

On a West Jet flight (There is no assigned seating, you just sit where
want) passengers were apparently having a hard time choosing, when a
attendant announced, "People, people we're not picking out furniture
find a seat and get in it!"

On another West Jet Flight with a very "senior" flight attendant crew,
pilot said, "Ladies and gentlemen, we've reached cruising altitude and
be turning down the cabin lights. This is for your comfort and to
the appearance of your flight attendants."
On landing, the stewardess said, "Please be sure to take all of your
belongings. If you're going to leave anything, please make sure it's
something we'd like to have."
"There may be 50 ways to leave your lover, but there are only 4 ways
out of
this airplane."
"Thank you for flying West Jet Express. We hope you enjoyed giving us
business as much as we enjoyed taking you for a ride."
As the plane landed and was coming to a stop at the Vancouver Airport,
lone voice came over the loudspeaker: "Whoa, big fella. WHOA!"
After a particularly rough landing during thunderstorms in Ontario, a
flight attendant on a West Jet flight announced, "Please take care when
opening the overhead compartments because, after a landing like that,
as hell everything has shifted."
From a West Jet Airlines employee: "Welcome aboard West Jet Flight 245
Calgary. To operate your seat belt, insert the metal tab into the
and pull tight. It works just like every other seat belt; and, if you
know how to operate one, you probably shouldn't be out in public
"In the event of a sudden loss of cabin pressure, masks will descend
the ceiling. Stop screaming, grab the mask, and pull it over your face.
you have a small child traveling with you, secure your mask before
assisting with theirs. If you are traveling with more than one small
pick your favorite."
Weather at our destination is 50 degrees with some broken clouds, but
try to have them fixed before we arrive. Thank you, and remember,
loves you, or your money, more than West Jet Airlines."
"Your seat cushions can be used for flotation; and in the event of an
emergency water landing, please paddle to shore and take them with our
"As you exit the plane, make sure to gather all of your belongings.
Anything left behind will be distributed evenly among the flight
attendants.. Please do not leave children or spouses."
And from the pilot during his welcome message: "West Jet Airlines is
pleased to announce that we have some of the best flight attendants in
industry. Unfortunately, none of them are on this flight!"
Heard on West Jet Airlines just after a very hard landing in Edmonton:
flight attendant came on the intercom and said, "That was quite a bump,
I know what y'all are thinking. I'm here to tell you it wasn't the
airline's fault, it wasn't the pilot's fault, it wasn't the flight
attendant's fault, it was the asphalt."
Overheard on an West Jet Airlines flight into Regina, on a particularly
windy and bumpy day: During the final approach, the Captain was really
having to fight it. After an extremely hard landing, the Flight
said, "Ladies and Gentlemen, welcome to Regina. Please remain in your
with your seat belts fastened while the Captain taxis what's left of
airplane to the gate!"
Another flight attendant's comment on a less than perfect landing: "We
you to please remain seated as Captain Kangaroo bounces us to the
An airline pilot wrote that on this particular flight he had hammered
ship into the runway really hard. The airline had a policy which
the first officer to stand at the door while the Passengers exited,
and give them a "Thanks for flying our airline." He said that, in
light of
his bad landing, he had a hard time looking the passengers in the eye,
thinking that someone would have a smart comment. Finally everyone had
gotten off except for a little old lady walking with a cane. She said,
"Sir, do you mind if I ask you a question?"

"Why, no, Ma'am," said the pilot. "What is it?"

The little old lady said, "Did we land, or were we shot down?"
After a real crusher of a landing in Halifax, the attendant came on
"Ladies and Gentlemen, please remain in your seats until Captain Crash
the Crew have brought the aircraft to a screeching halt against the
And, once the tire smoke has cleared and the warning bells are
silenced, we
will open the door and you can pick your way through the wreckage to
Part of a flight attendant's arrival announcement: "We'd like to thank
folks for flying with us today. And, the next time you get the insane
to go blasting through the skies in a pressurized metal tube, we hope
you'll think of West Jet Airways."
Heard on a West Jet Airline flight. "Ladies and gentlemen, if you wish
smoke, the smoking section on this airplane is on the wing. If you can
light 'em, you can smoke 'em."
A plane was taking off from the Winnipeg Airport. After it reached a
comfortable cruising altitude, the captain made an announcement over
intercom, "Ladies and gentlemen, this is your captain speaking. Welcome
Flight Number 293, nonstop from Winnipeg to Montreal, The weather ahead
good and, therefore, we should have a smooth and uneventful flight. Now
back and relax... OH, MY GOD!"

Silence followed, and after a few minutes, the captain came back on the
intercom and said, "Ladies and Gentlemen, I am so sorry if I scared you
earlier. While I was talking to you, the flight attendant accidentally
spilled a cup of hot coffee in my lap. You should see the front of my

A passenger in coach yelled, "That's nothing. You should see the back


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