Thursday, January 12, 2006

Strange Days Have Found Us – Advertising for Social Change

There are strange things going on in the world today.

There are African sex workers who are resistant to AIDS

Bill Gates is aiming to eliminate malaria in ten years.

It’s an interesting contrast, a curable disease, and an unstoppable pestilence, both curtailed by genetic mutations possibly geared toward the betterment of society as a whole, but from such opposite ends.

People are inserting RFIP chips into their own flesh to open garage doors. People are blowing themselves up. Our hazardous waste is turning polar bears into hermaphrodites. There are guys begging for change on the freeway in the freezing rain.

When you pull yourself away from the computer for long enough, you realize that there are some pretty wild lives going on out there.

What does this have to do with advertising? With sustainability?

Sometimes it is best to go from the darkest, most stinging truths and work backward.

Really, what good is advertising? To spread information? To educate, inform and entertain the public? To catch attention? There has to be some use for that.

Sustainability? It can be dry. It’s true. But like brussel sprouts and organic fair trade omega 3 supplements, it is good for us, in the long run.

Why the marriage? Well, why not? I’d say the world has enough bombardment for junk they don’t need, so we might as well put the knowledge we have to make people tick to, well, use.

With our new found capacity to put our clients, and ourselves, into the daily online news, we now have an amazing opportunity to bring some of your more prominent issues to light.

So, gentle reader, when you have an issue, or product, or service that you think addresses sustainability and advertising well, give us a call. We'd be happy to bring it to the virtual papers.


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