Introducing a new product.

Introductive advertising has to be disruptive. It has to turn everyday conventions on their head and make people stop to take notice. Without a touch of madness and originality, a new product or service will get lost in a bland sea of advertising clutter.

There are some agencies that do an amazing job of this, Crispin Porter + Bogusky being one. Here is an ad that blew my mind the other day called Cross the Road for Burger King. Creative Wonders Link