The Masterful Spike Jonze

Ah heck, while we are on the topic of IKEA ads, I might as well put in my favourite ad of all time The Unboring Lamp. This was the ad that made me want to go into advertising in the first place.

It was directed by Spike Jonze, the same director who started off in music videos directing the Beastie Boys Sabotoge, Fat Boy Slim's Praise You and some stuff for Sonic Youth and the Breeders. Then he went into movies and directed Being John Malkovich, Adaptation and then on to Cannes-award winning ads like this one and the Hello Tomorrow Adidas commercial.