Differentiating yourself from the competition

If your name is all that you have that is unique about your brand, then why not hype it? These ads are from the Super Bowl, but they really seem to work Emerald Nuts (click the bottom left). I love the manicurist ad myself.

The irreverent humour used in these ads is great. It attracts attention, and thanks to the creative, it is almost impossible to forget the name of the brand.