Thursday, February 09, 2006

Substance over Style

The Super Bowl ads are all over the Internet now. My favourite, however, by far, is the Sprint ‘Crime Deterrent ad. It is just too good.

Super slick eye candy may be nice to watch. Famous music can drill that ad into your head. But all in all, it’s all expensive, sometimes to the tune of millions of dollars.

Either way, in the end, it is going to be the ad with the best concept that will always win people over, regardless of production value. I mean, really, how much could it have cost to make this ad. Two actors, a locker room, no music, even the super looks cheap. But it is such a funny, great idea.


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