Wednesday, April 13, 2005

A Place For Public Relations - Stopping the Spread of Disease

PR Campaign Targets Virus Outbreak in Angola

Health workers began a public-relations campaign to help Angolans stop the spread of the Marburg virus, which has killed 203 people in western Angola. According to local custom, people with the highly contagious virus shouldn't be cared for or buried. As a result, health workers have been treated with suspicion and mistrust.

Here is an example of positive public relations at work - similar PR campaigns are going on with condom awareness in Africa and anti-smoking campaigns in Canada.

P.R. like all forms of communication, is also a double-edged sword.


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