What is LOHAS anyway?

Are your customers interested in living healthy, balanced lives? Do they have an active interest in personal development, spirituality, social justice, the food they eat, and the sustainability of the earth? Do you feel these issues are important to yourself? If you have answered yes to any of these questions, then you are most likely dealing with a new market of consumer known as the 'Cultural Creative'. Cultural Creatives are interested in the holistic nature of existence by supporting the environment, living a balanced life, and seeking to steadily improve of themselves, their lifestyle and the world around them. This classification of people has grown to encompass the baby boomers of the 60s and 70s and an increasing number of individuals who believe in a lifestyle of health and sustainability, or LOHAS. LOHAS encompasses everything from organic food, ethical business, sustainable energy and alternative medicine, and has grown to become a $270 billion US market. If you are not already familiar with the patterns and beliefs associated with LOHAS consumers, then it is important to recognize these tendencies in a population that is shifting more and more toward 'triple bottom line' product and service choices, and act upon them. Creative Wonders has twelve years of experience dealing with the LOHAS market, and we consider ourselves the specialists in how to communicate with the Cultural Creative. If you are reading this newsletter, then chances are you are already operating a LOHAS business, or are a Cultural Creative yourself, and you will understand the importance of speaking in a language that we can all relate to.