Effective Advertising

I love this ad.

To me, it has everything that an ad should have to be effective.

Simple concept – it can be explained in one sentence.

Excitement.

An element of surprise.

Plenty of talk power – it is easy to describe to someone else.

Consistent positioning with other ads in the campaign.

Sex appeal (for some anyway)

Originality.

Fun.

Visually striking.

This ad does exactly what an ad is supposed to do – draw attention to the ad itself.

The only thing that is missing is seamlessly drawing attention to a believable feature of the product.

I’ll try to track down great feature ad for tomorrow.