Sensations!
Greenpeace is certainly good at making a scene. It make headlines almost every month by giving away golden chainsaws, ramming boats, and, er, damaging coral. There is a lot to be learned here from an advertising perspective. How do you get yourself immediate talk power, top of mind awareness for an issue and massive public relations? Dump five tonnes of coal outside of Tony Blair’s residence. All of a sudden everyone wants to know “WHY?” And Bam! We are off talking about Kyoto, pollution and global warming within no time. If you want to advertise something, it helps if you actually want to get noticed.
posted by Bob @ 9:47 a.m.
8 comments
8 Comments:
dont talk brit thats about you in the picture innit? in canader we use HYDRO power so we can tunr up our heat as we please
So why all the carbon emissions, buddy? And how about all those coal-fired power plants in the province next door?
Anyway, are you sure your gas furnace is fueled by water? You might want to take a closer look.
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in 50 years vancouver will be like hawaii on acount of those emissions - so bring on the ghgs!
Speaking of Brits, anyone know anything about the Serta sheep all over the exhibition on climate change in the Victoria museum? What do mattresses have to do with global warming?
Shaken yr fist at Vancouver is no good. We r doing r part here. Maybe u should look @ the facts
I suppose it’s time for me to jump into this madness. Btw –we can't have any swearing on this blog – sorry.
Population of British Columbia in 1990 – 26 million
Population in 1999 – 30 million
This just might have something to do with it. I don’t think BC is the problem, I like to blame the other provinces myself.
But Rick who?
I don’t have a lot of faith in the one tonne challenge – it is one of the most complicated things I have ever seen, and it really needs to be communicated more effectively.
I don’t know anyone outside of the socially conscious world that knows anything about it, and this really defeats the whole point. I notice a lot of sustainable companies have a hard time communicating with the rest of the population. It isn’t easy to reach people with a 4 second attention span and an insatiable desire to feed immediately and be continuously entertained.
Seeing how the Americans are buying out our gas companies, it seems like they should be the ones pushing for reduced carbon emissions – but they aren’t in Kyoto are they?
Now this is a dark thought, but, for the sake of argument, one has to wonder if this issue is about ‘saving the world’ is just the Chicken Little Model of consumerism for those fancy hybrid vehicles you speak of, and alternative fuel, and organic food, and sustainable consumerism and all that is “LOHAS” – Does it all exist just to take the economic power away from certain countries? Hmmm
Just playing devil's advocate here, obviously, but it does make for interesting food for thought.
typical.
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