Wednesday, December 14, 2005

Advertising Sustainability Part Three – Warming the Globe

Well, winter is upon us, and this usually means one or two days of ¼” snow. Even so, it is enough to have half of Vancouver rushing out to buy all seasons. So, for all of you car drivers out there here are some ways that you can go easy on gas, and on the environment at the same time.

But first, an ad I like. Ode to the Car

1. Keep your tires properly inflated and rotated – low tires can increase fuel consumption and increase the risk of personal injury – remember always measure the pressure of your tires when they are cold
2. Change your oil and filters - A poorly maintained engine uses up 50% more fuel and produces 50% more CO2.
3. Buy your gas at Mohawk! – or anywhere that has an ethanol blend
4. Remove roof racks if you aren’t using them to cut down on aerodynamic drag
5. Don’t idle – as a rule of thumb if you are stopped more than 10 seconds, shut off your engine
6. Get a block heater on a timer – even in Vancouver it drops below 0 sometimes – it can improve your fuel economy by 10%.

Of course, if you can afford it, spring for a hybrid, and avoid the SUVs.

And if you have the time and patience you can take public transit. It is 7X cheaper than driving and can take up to 40 cars off the road for every bus.

Aren’t these wonderful helpful facts? They can all save you money and work toward our One-Tonne challenge at the same time.


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