Thursday, January 26, 2006

Opposites Attract – Breaking Through the Clutter with Low Production Value

There is something to be said for super low budget production quality. Look no further than The Strokes or The White Stripes in the music world, or South Park on TV to see what I mean. Over-produced, overly-slick work just blends right in with all of the other colourful and frantic work in our 4-second-attention-span-MTV-world. It just doesn’t break through any more. It could be that people are seeking a new integrity in a world where everything is polished and airbrushed to an artificial reality, or it could be that it is just different. But simplistic sometimes is best.

Here is an ad I absolutely love. Lo Def Productions present Cal vs Stanford


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