Ethical Advertising: Studies show that CSR mandates go unrecognized

Taken from this week’s Marketing Magazine.

Good Corporate Deeds Go Unrecognized.

The latest Ipsos Reid poll states that 68% of Canadians pay attention to issues related to Corporate Social Responsibility, however only a third are aware that companies that have made a commitment to CSR actually have official policies in place. 72% of companies have these policies in place, so how does one explain the discrepancy?

A lack of awareness…

Yet research does show that consumers do pay attention to these issues care about companies’ activities.

So what is a company to do? Advertise, naturally.