Friday, September 23, 2005


To observe without evaluating is the highest form of intelligence.
-Jiddu Krishnamurti

Everyone has values. But it is interesting to think where these values come from.
Some values are cultural. In North American Individualistic cultures we are taught to do things for yourself, and you are responsible for your own fate - the future is in your own hands. In Asia and collectivistic cultures one is taught to support, defend and depend upon the group to achieve harmony for everyone.

These values are reinforced from our parents, our peer group, and our media.

Tv, films, newspapers, magazines and cartoons shape our values daily.

Think of what was accepted and expected in the heroes and villains in movies in the 30s compared to now.

A lot of it seems racist, sexist, and even ridiculous in our politically-correct times.

There are still plenty of values left behind from religion and out-dated traditions.

I love to watch people eat. Table manners are seeped with cultural, religious and traditionalist connotation.

In fact that will be my next blog entry.

How does this tie into LOHAS, advertising, and ethics?

Patience, my gentle reader, it all ties together.


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