Red Hot Chilli LOHAS

It appears that the lifestyles of health and sustainability movement has picked up some celebrity support. Anthony Kiedis of the Red Hot Chilli Peppers, after attending a LOHAS conference in California has insisted that his record label print their latest album on fully recyclable paper. He is the latest in sustainable celebrities including George Clooney, Daryl Hannah and Raquel Welch.

Nothing draws the eye or adds credibility faster than a celebrity. They are an advertiser's holy grail.