Friday, May 27, 2005

The Ad Test

Think that advertising doesn't affect you?

Almost everyone will say so.

So let's put it to the test shall we?

Say this list to a friend and ask them to say the first thing that comes to mind.

1. Where can I buy a new mattress?
2. Where can I go to get things to fix up my home?
3. Name three shoes
4. Name a chocolate bar
5. A breakfast cereal
6. Who is the mascot
7. Finish this sentence 'Oh what a feeling____'
8. What do you use to clean your ears?
9. What is IT?
10. What movie is playing right now?

There is a lot to be said for frequency - after all - we've all heard these messages, jingles and slogans a thousand times.

But there are plenty of ads that employ frequency before creative that just don't work.

Name three car dealerships.

Name a plumber

Or a locksmith

Ads should be memorable, lasting, disruptive and attention-catching.

As well, if you are going to take up space in people's heads - why not put some positive, affirming message?

Just do it.

Don't think.


Think again.

Wednesday, May 25, 2005

Healthy Canadians should pay less coverage: survey

A majority of Canadians believe employees who have unhealthy life styles should pay more for their health benefit plans, according to a new Ipsos-Reid poll.
Smoking was of particular concern, with 70 per cent of respondents saying non-smokers should pay less for health coverage. And 54 per cent of respondents said employees who don't exercise or are seriously overweight should pay more because they are more likely to require medical care.
The poll of 1,500 members of employer sponsored health plans across the country was commissioned by drug company Sanofi-Aventis SA.