Drawbacks of unethical advertising
"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."
- Leo Burnett, quoted in 100 LEO's, Chicago, IL: Leo Burnett Company, p. 17.
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
- Jef I. Richards (2000), Chairman of The University of Texas Advertising Department.
“Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
-Jef I. Richards (1995), advertising professor, The University of Texas at Austin.
"Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
- Leo Burnett, quoted in 100 LEO's, Chicago, IL: Leo Burnett Company, p. 54.
"What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public."
- Vilhjalmur Stefansson (1879 - 1962)