Friday, December 09, 2005

A Brief Break From Sustainability Advertising

It’s a busy day at the office and the content lately has been a bit heavy. So here’s a fun ad out of Australia to lift some spirits.

Give it a second to load before running it.

Fox Sports Cricket Ad

Thursday, December 08, 2005

Sustainability Advertising Part Two

One of the things that we try to do here at Creative Wonders is put ourselves in the mindset of the average consumer.

The average person would choose sustainable products and services over their regular choices given the opportunity. They would.

But convenience and price play a big factor.

Money is tight. People are busy. Discovering other options takes work.

But the average consumer is not completely in the dark.

Most people go around with a residual amount of guilt for using non-recycled paper and chemical cleaners and buying from Wal-Mart. It isn’t like they don’t care, it is just that it is easier, and less painful, to block out the long-term consequences than to drive around town to fill out a shopping list.

People are not malicious or capricious in doing so, they are just trying to make ends meet and get things done.

Although it is ultimately the responsibility of the consumer to set a sustainable pattern of consumption in motion – the reality is that we live in a world where we have been coddled to by comfortable and reliable brands for a hundred years. And we are not about to sacrifice comfort for discomfort. (I’m talking about the average consumer here) Because in the end, ideology takes a second seat to survival and survival can be exhausting when you have mouths to feed, insurance to pay, a mortgage to appease, teeth to fill and debts to quench.

That said, the onus of setting a sustainable pattern falls into the lap of the media (as the Sophisticated Briton may attest if he pulls himself away from the ABBA soaps), but the media has already done a lot, so this puts the burden onto the shoulders of the makers of the products.

Give us food that tastes good, clothes that look cool, energy saving solutions that save us money, and give it to us quickly, effortlessly and with flair. This is what the average consumer demands from sustainability. And by gosh, they shall get it.

It will just take a little time, hype and hustle for people to catch on to the options available.

And that’s where we come in…

Wednesday, December 07, 2005

Sustainability Advertising

Creative Wonders is a different kind of advertising agency. We have spent the last thirteen years focussing on LOHAS or lifestyles of health and sustainability, specializing on what is known as conscious creativity.

Our objective is to produce enlightening ideas that work, and do good work for good clients.

In regards to sustainability, it is our goal to be top of mind in terms of sustainable advertising, simply because we truly believe in the values inherent to sustainable products and services and we think more people should know about them too. In doing so, we are attempting to bring sustainabilty to the mainstream.

But what does sustainable advertising and green advertising really mean?

It can get a little fuzzy sometimes. One of the biggest complaints about advertising is the resources, namely paper, that are wasted.

We are trying to get away from this trend. Personally, I would like to see all advertising move in the direction of sponsorship, and this is slowly happening.

That said, we are not flag-carrying strident environmental activists, we are a value-based company that speaks to our clients from an ethical and spiritual core.

We are always interested your comments and suggestions, and we would be happy to meet any businesses or individuals also interested in moving sustainability forward.

Tuesday, December 06, 2005

Global Warming is upon us

Sure a UN conference is coming up soon, and sure the media are rabid in stockpiling ammuntion.
But could it be true that the end is nigh?

Pacific islanders move to escape global warming
Reuters - Mon Dec 5, 4:36 PM ET
MONTREAL - Rising seas have forced 100 people on a Pacific island to move to higher ground in what may be the first example of a village formally displaced because of modern global warming, a U.N. report said on Monday. With coconut palms on the coast already standing in water, inhabitants in the Lateu settlement on Tegua island in Vanuatu started dismantling their wooden homes in August and moved about 600 yards inland.

In unrelated news. Here is some more simple single-mindedness from Young Guns 2005. I've yet to find a good, simple, single-minded ad about the dangers of global warming - but if anyone can track one down, let me know!

Monday, December 05, 2005

eBay As a Publicity Tool

It all began with the guy who offered his forehead to be temporarily tattooed as a human billboard.

A Stop Snoring company bought the space for $37000 and that set it all off.

Now thousands of people have volunteered everything from their arms, to their cleavage to their pregnant bellies to be temporarily tattooed as a part of ad space.

So much so that a company in Vancouver has capitalized on the trend, and is putting willing models in touch with edgy advertisers, but the price has dropped to less than a thousand bucks now, as the idea has lost its novelty.

So advertisers have switched to permanent tattoos.

eBay has become a real marketing force, as these stunts grab a lot of publicity: Talk shows, news appearances, word of mouth buzz.

Golden Palace has gained enormous notoriety by purchasing unusual items at online auctions such as the grilled cheese sandwich that appeared to have the image of the Virgin Mary in it, Pope Benedicte XIV’s used VW Golf and Brittney Spears’ home pregnancy test, as well as the Beckham Ball and the Jesus Pierogi.

The have also bought their name on a herd of one hundred cattle, the world’s largest frosted flake, the arms of arm-wresters, the backs of boxers and the cleavage of goth models.

Recently they purchased the names of three triplets to be born in August. The first name that is confirmed is ‘Golden’.

I only just yesterday heard about the one red paperclip blog going on right now. It’s great. It’s about Kyle MacDonald’s quest to trade one red paperclip for increasingly better things until he gets himself a house.