How Not to Blog - Coca Cola Zero Movement

If you are thinking about launching a blog of your own to boost your business, take heed.

Coca Cola tried to break in, but they cheated, got caught and now people hate them.

Coca Cola Zero Movement blog

They posted fake comments, misrepresented their intentions and overall just acted really lame.

Don't make the same mistake. If you are going to try out a new advertising medium, you have to do it in a sustainable, ethical and transparent way.

Otherwise you get a pretty nasty reaction from the very people you are trying to target.

Enter a company's worst nightmare: a false site set up to hijack yours and tear it to pieces.

Zero Movement.org

Here are some things that people are saying about it:

Coca Cola lies, misleads with fake zero blog

courtesy of AdRants

Zero plus zero is still zeroM

courtesy of B&T

and my favourite The Zero Movement Sucks


The whole idea is to type in Coca Cola zero movement into a Google search engine and get a barrage of hip and interesting links. Instead, there is nothing but vitriol and flack.

Breaking News - Rejoice! Today is the Happiest Day of the Year

It is the Thursday before the long weekend which kicks off the long days and summer months.

Good times. Rapture and Joy!

Creative Wonders TV

I am excited to say that Diane and I are going to be taking a course at Emily Carr to learn how to video-edit Final Cut Pro.

Diane has over 25 years of production experience and I have a couple under my belt now and it looks like we are ready to go ahead with Creative Wonders TV via videolog.

Videologs are the wave of the future. Now, great content can be captured and distributed worldwide without the barriers of cost and coordination that typical TV requires.

There is an interesting talk about videologs on this link

Rocketboom Speaks

(courtesy of Rocketboom) <- you may notice I have started doing this, apologies to all those links I didn't mention earlier.

What are you fighting for?

The next show on the list to Fight Leukemia is May 26th at the Marine Club.
There will be four great Indy bands helping us to reach our goal of $11,000 for leukemia research.

Right now we are at $7500, but we only have a month to go, so come on out and show your support.

Or you can donate online here or here.

Ethical Advertising - The Invasion of Public Space

There is a big debate right now going on about corporate advertising in schools. In the states they have Channel One, or the twelve minutes of news sponsored by two to three minutes of ads fed to a captive audience of 10-18 year olds that has raised some ire, in Canada there is an estimated $185 million pumped into our school system through corporate sponsorship.

On the plus side, these schools are getting gym equipment, rennovations, and supplies that they could not have otherwise had, with no strain on the taxpayer.

On the downside it is further evidence of what advertisers call 'marketing creep' where advertisers find more and more creative and invasive ways of getting into our daily lives and turnng every available space into a billboard.

Here is the latest example from Europe: Breadvertising.

(courtesy of springwise.com)

Ethical Advertising - Feminism and the Depiction of Women in the Media

Here is a website that has drawn the attention of tens of thousands of young teenage girls.

Sign up for the Plastic Assets credit card and get free breast implants.

Plastic Assets

The site was created to illustrate the dangers of breast implants and to criticize the media for pushing bustiness as the depiction of sexiness. But the hoax has also drawn a lot of criticism, stating that it is only spreading mis-information in the process of parading outdated feminist ideals on tax dollars.