Friday, April 01, 2005

What is Ethical Advertising?

Some of the biggest arguments against advertising in general are how it

1. perpetuates stereotypes
2. furthers the capitalistic interests of big business
3. creates superfulous needs
4. creates discomfort, insecurity and dissonance with only one available means to alleviate the sensation
5. it defaces the landscape
6. it is intrusive and unwanted

Ethical advertising does none of these things

Ethical advertising is about

1. Raising consciousness
2. Spreading awareness
3. Creating art
4. Making options available
5. Spreading positive word

Thursday, March 31, 2005

Enlightening Horoscopes for April

Okay, well, it seems as if last month we pushed it a bit close to have all the horoscopes ready. This month we'll do better, promise.

In the meantime, please feel free to post your comments and suggestions about this site.

Horoscopes for March - Capricorn

Capricorn - December 22nd - January 20th

Those back problems mean that your past is catching up with you. Get some comfortable shoes and stride off into a sunny future.

Horoscopes for March - Sagittarius

Sagittarius - November 22nd - December 21st

Although it may seem that when you can listen to a conversation in the back of the bus, from the front, through the buzz, when it's busy and fill in the words that it is just your imagination, in reality it is telling you what you think it is. Don't doubt yourself.

Wednesday, March 30, 2005

Horoscopes for March - Scorpio

Scorpio - October 23rd - November 21st

Sex is on your mind this month, and every month, more than you care to admit.

Postive News- Sex is good for you!

From evolution's standpoint, sexual reproduction seems to have many disadvantages over the asexual variety.

It wastes time and energy, it mixes up perfectly good genes, and females, who do nearly all of the reproduction work, get to pass on only half their genetic material. So scientists have wondered, why bother with sex?

But on the plus side, August Weismann, a 19th century theorist, proposed that sexual reproduction helps speed up natural selection by allowing good genes to spread more quickly through a population, and bad genes to disappear faster. That makes sex good for the species, and hence worth the effort.

Although generally accepted, Weismann's theory has been difficult to prove in the lab. But a team of British scientists has at last shown just what is so good about sex. In yeast, at least.

Yeast comprises tiny organisms that reproduce both ways -- sexually and asexually.

So Matthew Goddard and a team of scientists from Imperial College London made two different versions of otherwise identical yeast, one that could reproduce both ways and one that could only perform the asexual kind of reproduction.

They found that under normal conditions, both sorts of yeast fared just as well. But under extreme conditions, the sexy yeast did better.

"Our results indicate that sexual reproduction can provide a selective advantage during adaptation to new environments, and these data are consistent with Weismann's ideas," they wrote in the journal Nature. But there is still more to study.

"A challenge now is to understand the nature of the mutations that underlie adaptation, and to extend these techniques to larger plants and animals," they wrote.

Tuesday, March 29, 2005

Positive News of the Day - Cat Allergies No More!

New Therapy Seems to Block Cat Allergies

By fusing a human immune system chemical with the allergen that makes some people sensitive to feline dander, California scientists say they've figured out a way to block cat allergies, according to a report in the April edition of the journal Nature Medicine.

This novel approach may ultimately benefit people with severe food allergies as well, wrote the researchers at the University of California, Los Angeles.

Horoscopes for March - Libra

Libra - September 23rd - October 22nd

While weighing out your options, with all things being equal, let consideration tip the scales. Just because.