Friday, May 26, 2006

Rock n' Roll Fundraising at the Marine Club Tonight

Tonight at the Marine Club will be four great indy bands playing for a cure:

Safety Show
12 year old girl
La Drama
Lover, Lover, Lover

Come on out and support our fundraising efforts to raise $11,000 for leukemia (we still have $3500 to go!)

Want to help out but can't make the show tonight?

There are pleny of ways you can help make a difference.

You can donate online here or here.
Contact us for public relations articles that will shoot you to the top of Google News like this article
Donate something to our raffle, or buy a raffle ticket ($10).

Every little bit counts, only 3 weeks left.

Thursday, May 25, 2006

Advertising on Broadway

Broadway patrons were outraged when a three minute ad for London's tourism bureau aired this week before their scheduled Stomp. It was the first time an ad has ever been shown on Broadway. Obviously, outrage was not the reaction the tourism bureau was going for, so it seems to be a failed experiment.

read it here

(courtesy of Political Gateway)

It might have been cool if the ad itself were acted out, with singing and a storyline and whatnot.

Any businesses out there want to try this on? I'll write a three minute musical for you.

Wednesday, May 24, 2006

Global Warming Is Our Friend

Sustainability advertising has been turned on its head.

A series of TV ads will be released today in the United States to emphasize the benefits of greenhouse gasses, especially carbon dioxide.

The ads, sponsored by the Competitive Enterprise Institute, have been made to counter the bad press greenhouse gasses have been getting lately and are being produced just in time to poke holes in Al Gore’s new theatrical release, “An Inconvenient Truth.”

Here is some copy from one of the ads:

"The fuels that produce CO2 (carbon dioxide) have freed us from a world of back-breaking labour, lighting up our lives, allowing us to create and move the things we need, the people we love. Now some politicians want to label carbon dioxide a pollutant. Imagine if they succeed -- what would our lives be like then?"

"[These ads] fly in the face of most of the science," Charlie Miller of Environmental Defence said of the institute ads.

Read more about it at this link

Tuesday, May 23, 2006

Red Hot Chilli LOHAS

It appears that the lifestyles of health and sustainability movement has picked up some celebrity support. Anthony Kiedis of the Red Hot Chilli Peppers, after attending a LOHAS conference in California has insisted that his record label print their latest album on fully recyclable paper. He is the latest in sustainable celebrities including George Clooney, Daryl Hannah and Raquel Welch.

Nothing draws the eye or adds credibility faster than a celebrity. They are an advertiser's holy grail.